Rubens Story

From Tax Lawyer to Tea Adventurer

Rubens Story

From Tax Lawyer to Tea Adventurer

Rubens Story

From Tax Lawyer to Tea Adventurer

Rubens Story

I was leading a busy corporate life in our vibrant capital Amsterdam. I used to work there as a tax lawyer at major Anglo-Saxon accounting firms. During this period, however, I regularly wondered whether this challenging job with excellent salary and future prospects is matching enough with my personal ambitions. I was drawn towards adventure, both for entrepreneurship and exploring my love for South America.

These passions convinced me to exchange my successful corporate career for the adventurous combination: backpack – long journey of discovery through South America. This unforgettable period also provided me with the opportunity to explore my entrepreneurial desires.

My South American adventure has set my course as an entrepreneur. Deep in the Ecuadorian Amazon, I discovered the exceptional guayusa tea. During my stay with indigenous Jivaro and Kichwa tribes I learned about the special effects and qualities of this tea. A unique tea that, despite its 2000-year-old history as “Energy of Amazon Hunters”, perfectly matches the needs in our European high-performance societies.

A mission was born: to convince Europe of the exceptional qualities of guayusa tea. A great adventure with many challenges. And sacrifices. Career and 2 university degrees have been sacrificed for this dream. But with the ultimate result: an exciting life that you, just like a Jivaro guayusa tea, really experience!

Ruben Moerman
Founder of Jivaro Drinks | Corporate Adventurer

I was leading a busy corporate life in our vibrant capital Amsterdam. I used to work there as a tax lawyer at major Anglo-Saxon accounting firms. During this period, however, I regularly wondered whether this challenging job with excellent salary and future prospects is matching enough with my personal ambitions. I was drawn towards adventure, both for entrepreneurship and exploring my love for South America.

These passions convinced me to exchange my successful corporate career for the adventurous combination: backpack – long journey of discovery through South America. This unforgettable period also provided me with the opportunity to explore my entrepreneurial desires.

My South American adventure has set my course as an entrepreneur. Deep in the Ecuadorian Amazon, I discovered the exceptional guayusa tea. During my stay with indigenous Jivaro and Kichwa tribes I learned about the special effects and qualities of this tea. A unique tea that, despite its 2000-year-old history as “Energy of Amazon Hunters”, perfectly matches the needs in our European high-performance societies.

A mission was born: to convince Europe of the exceptional qualities of guayusa tea. A great adventure with many challenges. And sacrifices. Career and 2 university degrees have been sacrificed for this dream. But with the ultimate result: an exciting life that you, just like a Jivaro guayusa tea, really experience!

Ruben Moerman
Founder of Jivaro Drinks
Corporate Adventurer

I was leading a busy corporate life in our vibrant capital Amsterdam. I used to work there as a tax lawyer at major Anglo-Saxon accounting firms. During this period, however, I regularly wondered whether this challenging job with excellent salary and future prospects is matching enough with my personal ambitions. I was drawn towards adventure, both for entrepreneurship and exploring my love for South America.

These passions convinced me to exchange my successful corporate career for the adventurous combination: backpack – long journey of discovery through South America. This unforgettable period also provided me with the opportunity to explore my entrepreneurial desires.

My South American adventure has set my course as an entrepreneur. Deep in the Ecuadorian Amazon, I discovered the exceptional guayusa tea. During my stay with indigenous Jivaro and Kichwa tribes I learned about the special effects and qualities of this tea. A unique tea that, despite its 2000-year-old history as “Energy of Amazon Hunters”, perfectly matches the needs in our European high-performance societies.

A mission was born: to convince Europe of the exceptional qualities of guayusa tea. A great adventure with many challenges. And sacrifices. Career and 2 university degrees have been sacrificed for this dream. But with the ultimate result: an exciting life that you, just like a Jivaro guayusa tea, really experience!

Ruben Moerman
Founder of Jivaro Drinks | Corporate Adventurer

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